EXPERT IN VISUAL COMMUNICATION
Hello, my name is Fernando Cepeda, I'm a creative director specialized in visual Communication, graphic and web design. I've been working on the advertising industry for over 10 years and participated in many projects for well-known brands as:
AUDI, VOLKSWAGEN, GENERAL ELECTRIC HEALTHCARE, PFIZER, GRUPPO PIAGGIO, VESPA, APRILIA, DERBI, MOTO GUZZI, GILERA, KYMCO, DIADORA, PASTAZARA, NESTLE, SAN BENEDETTO, FANTIC MOTORS AND BIKES, INGLESINA and many others, either in Italy, Spain or Latin America.
I'm a digital artist and since 2021 i've been working and developing NFT art collections such as PIRATES OF THE METAVERSE by Drip studios among others. Teamwork in creative and international environments stimulates my own creativity. I am fluent Spanish, English and Italian as well as German Advanced.
02. PROFESSIONAL
My knowledge level in languages
SPANISH
100%
ITALIAN
100%
ENGLISH
100%
GERMAN
65%
03. EXPERIENCE
2024 - 2025
QDP Motors
Brand Manager (Freelancer)
As Brandr at Qdp motors, My focus is on creating impactful audiovisual content that boosts the brand identity, design and develop original land rover defender accesories, be responsable of the
e-commerce, shop logistics, find distibution points, find partners and providers.
I lead the visual strategy of our campaigns on social networks, Google Ads and manage global visual branding.
2023 - 2025
BIKKOA
CREATIVE DIRECTOR (Freelancer)
As Creative Director at Bikkoa, I am part of the dynamic Marketing, Design and Product Development team at our Barcelona headquarters. My focus is on creating impactful audiovisual content that boosts the brand identity.
I lead the visual strategy of our campaigns on social networks, Google Ads and manage global visual branding.
2021 - 2022
DRIP STUDIOS
2D ARTIST & MARKETING
During the year, I've been collaborating with Drip Studios on the development of the collection PIRATES OF THE METAVERSE.
For this project, I designed a 2D NFT collection of 10.000 unique space pirates. In this role I also created the marketing social media strategy and creative contents, during al the campaign pre-drop. The project is sold out and available on Opensea.
2020 - 2022
GLOBAL MEDICA
GE HEALTHCARE
WEB DIGITAL MANAGER
For this project I collaborated with GLOBAL MEDICA the official certified GE Healthcare dealer in the Caribbean. For this client I developed two websites and i'm currently building their brand for their group of companies, creating graphic contents and social media strategies.
2019 - 2020
DDB BARCELONA
WEB CONTENT MANAGER & WEB DESIGNER
For this project I collaborated with DDB for the development of the official Volkswagen Spain website, I also worked with Audi, creating the websites for all the Audi Dealers in Spain, and managing the official website. For the projects I learned how to use AEM (Adobe Experience Manager) that was the CMS used by the brands.
E D U C A T I O N
2018 - 2019
MAD
MASTER IN ART DIRECTION
A master's degree designed for young graphic professionals who aim to work as an art director in a communication agency or as a freelancer, mastering the whole creative process, from the analysis of a project to its realization.
E D U C A T I O N
2013 - 2015
SCUOLA INTERNAZIONALE
DI GRAFICA (VENEZIA)
ADV GRAPHIC & WEB DESIGN DEGREE
A complete and rich course to acquire
technique and professionalism.
The triennial of Advertising Graphics and Web Design is one of the most appreciated courses, not only by students but also by advertising agencies and design studios.
2016 - 2019
CONTROCAMPO
GRAPHIC DESIGNER
WEB DESIGNER
SOCIAL MEDIA MANAGER
Controcampo is an important video and advertising agency in Italy, located in Venice. I've been working here, for the past 4 years, the main clients are international motorcycle brands like Piaggio, Vespa, Aprilia, Moto Guzzi, Kymco and many other commercial brands.
2015 - 2016
PH. CREW
GRAPHIC & WEB DESIGNER
PH.Crew is an advertising and Photography agency, located in Padua here I used to work as a graphic designer and web designer.
E D U C A T I O N
2013 - 2014
POSA STUDIO
AUTHORIZED ADOBE TRAINING CENTER:
Advanced Adobe certifications in: Adobe Photoshop, Adobe Illustrator, Adobe indesign. Basic certifications in: Adobe Dreamweaver, Adobe After Effects and Toon Boom.